Marketing Analyst - Nottingham

We are recruiting for an experienced CRM/Marketing Analyst for a brand new role created within the Marketing Operations team of a Nottingham based Tech company. You and your team are collectively responsible for the performance of websites, the marketing automation platform, and surfacing data and analysis that enables the Marketing team to make good decisions. Specifically, you will be studying data that highlights challenges and opportunities, critical to the success of the whole Marketing function.This role is intended for an experienced marketer who is looking to build upon a talent for Marketing Operations, and develop this into a specialism in a role with global responsibilities.

Your typical day will include:

● Improving reporting, business intelligence and use of technology (including websites) to improve sales and retention across our international territories
● Leading the way in reporting and data analysis, helping the Marketing team identify trends, where are they investing time and money well, and where they need to improve
● Working with other Marketing Operations team members to leverage predictive analytics to help spot when customers are at risk, or have a high potential to be up/cross-sold
● Working closely with the Product and Brand teams to optimise buyer personas, journeys and content strategy
● Owning the smooth functioning of marketing automation workflows, regularly assessing and finding areas for improvement
● Working on triggered email campaign performance and optimisation as well as reporting and educating the field marketing team on how they might make improvements
● Working on funnel optimisation exercises, including Conversion Rate Optimisation in collaboration with the technical SEO team
● Helping research new Martech which can improve the overall functioning of the marketing team.

What we're looking for:

● Enjoyment from getting to grips with complex data sets and pulling out useful insight that helps drive better decision-making
● Experience developing and implementing data health monitoring and reporting mechanisms around engagement, Google Analytics, CRM and Automation software
● A thorough understanding of marketing automation software and CRM software
● Confident communication skills and the ability to work effectively, cross-functionally (this role intersects with the Product Marketing function, as well as Sales Enablement)
● KPIs include:
- Improve the number of customers achieving the goals (i.e. making a purchase) as a result of marketing automation
- Effectively drive good decision making via data analysis and predictive analytics.

Should you be keen to join a fast paced environment and you can adapt to an ever changing environment and are an experienced Marketing Analyst, this would be a great role for you. There is a very competitive salary as a reward for your hard work and the company offer brilliant benefits.

Apply today.

Marketing Analyst

Nottingham

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